BirdseedBag is both: packaging and feeding silo in one product. It is designed to be bought in the supermarket and installed in the garden easily. The customer just has to free the cord, take the stick, press in the holes with it and attach it to the bag afterwards.
The shape in general emphasizes a classic paper bag like known from tea bags for example. This ensures the possibility of cheap mass production. Fine details like the red paper reinforcement, typography and pictograms make it a recognizable and outstanding product.