Product type: Sonic Toothbrush
Year: 2025
Client: Zahnheld
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For Zahnheld, we created the new Gero 3 model with a strong emphasis on ergonomics, functionality, and a coherent, logical form language.
The sonic toothbrush is defined by simple geometric elements – circles, cylinders, and elongated holes. Its overall cylindrical body gains a distinctive identity through symmetrical cutouts on both sides, introducing sharp edges and flowing lines. This silhouette not only reinforces the product’s and brand’s recognizability but also ensures a comfortable, ergonomic grip.
The brush head transitions smoothly from the main body in an elegantly curved S-shape, harmoniously connecting two different diameters. A pressure-sensitive button, an illuminated ring, and a robust bottom cap – designed to protect against impact – complete the design. The result is a clean, purposeful, and contemporary interpretation of a familiar everyday device.
Together with a travel case, charging puck, and matching water flosser, the Gero 3 marks the beginning of a unified product family that embodies Zahnheld’s refined new design identity.
Fotos: © Peter Otto Vosding















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